San Diego, California · 2026

A TV commercial for the NIU XQi500

Client

NIU Technologies

San Diego, California · 2026

A television commercial that aired on Fox during the live transmission of the AMA Arenacross Championship, created for the launch of the all-electric NIU XQi500.

Shot in and around San Diego, using the diverse Californian landscapes to place the bike in an authentic off-road environment. The production highlights performance, agility and raw electric power — the spirit of modern dirt riding, translated into a high-impact broadcast spot for a nationwide audience.

NIU XQi500 electric dirt bike in a Californian landscape
NIU XQi500 electric dirt bike in a Californian landscape
NIU XQi500 electric dirt bike in a Californian landscape
Details
Client
NIU Technologies
Location
San Diego, California
Scope
TV commercial, photography, social cut-downs
Broadcast
Fox — AMA Arenacross Championship
All projects
Mountain bikers on a forest trail at sunset
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